Barolo Ludo DOCG

Few wineries are as intertwined with the history of Italy as Poderi Einaudi, which was founded by the first president of the Italian Republic – one of the most highly respected in its history– to be democratically elected by his peers (in 1948).
But in 1897, he had already begun making wine, having bought his very first farmstead in San Giacomo, Dogliani. The properties have grown exponentially since then and include estates in the most sought-after areas of the region, reaching 160 hectares (395 acres), with over 60 hectares (148 acres) under vine. The cellar itself has been totally renovated and expanded. Most of it is underground and temperature/humidity-controlled, which provides ideal conditions for the wines.
Today Einaudi is owned and run by great-grandson Matteo Sardagna, who works with enologist Beppe Ca Viola, Zvonimir Jurkovic, cellar master and vineyard manager, and Roberto Mozzone, logistics manager.
Matteo and his team make elegant wines with a strong identity that honor their legacy and Matteo’s commitment to the land, values and traditions of his family and the Langhe area.

A selection of grapes from three estate-owned vineyards are blended for a “wine of great class.” It features the power of Bussia, the elegance of Cannubi and the balance of Terlo and has a lovely full body, inviting aromas of fruit and spice that enhance the already lovely finish. A modern, cellarable wine that is versatile and accessible to the most sophisticated palates.
Ludo (the nickname of one of Matteo’s children) comes from the Latin word ludus, which means “to play.” It is also the name of a board game, which inspired the design of the wine’s label, having maintained the color and shape of the original game (In the US, it is Parcheesi).