Barolo Ludo DOCG

Few wineries are as intertwined with the history of Italy as Poderi Einaudi, which was founded by the first president of the Italian Republic – one of the most highly respected in its history– to be democratically elected by his peers (in 1948).
But in 1897, he had already begun making wine, having bought his very first farmstead in San Giacomo, Dogliani. The properties have grown exponentially since then and include estates in the most sought-after areas of the region, reaching 160 hectares (395 acres), with over 60 hectares (148 acres) under vine. The cellar itself has been totally renovated and expanded. Most of it is underground and temperature/humidity-controlled, which provides ideal conditions for the wines.
Today Einaudi is owned and run by great-grandson Matteo Sardagna, who works with enologist Beppe Ca Viola, Zvonimir Jurkovic, cellar master and vineyard manager, and Roberto Mozzone, logistics manager.
Matteo and his team make elegant wines with a strong identity that honor their legacy and Matteo’s commitment to the land, values and traditions of his family and the Langhe area.

A selection of grapes from three estate-owned vineyards are blended for a “wine of great class.” It features the power of Bussia, the elegance of Cannubi and the balance of Terlo and has a lovely full body, inviting aromas of fruit and spice that enhance the already lovely finish. A modern, cellarable wine that is versatile and accessible to the most sophisticated palates.
Ludo (the nickname of one of Matteo’s children) comes from the Latin word ludus, which means “to play.” It is also the name of a board game, which inspired the design of the wine’s label, having maintained the color and shape of the original game (In the US, it is Parcheesi).

Wine exported to

Bermuda, Canada, USA, Japan

Most recent awards

  • 2016 | Wine & Spirits91
  • 2016 | Wine Enthusiast92
  • 90 | Vinous Media 90
  • 2014 | Wine Spectator91
  • 2015 | Vinous90
  • 2014 | Wine Advocate90
Grape Varieties:

100% Nebbiolo

Fermentation container:

Concrete tanks

Length of alcoholic fermentation:

24 days

Type of yeast:


Fermentation temperature:

32 °C (89.6 °F)

Length of maceration:

24 days

Malolactic fermentation:


Aging containers:

Oak barrels and barriques

Container size:

5000 L and 225 L

Bottling period:

May/ June

Aging before bottling:

30 months

Aging in bottle:

9 months


Natural Cork



Vineyard name:

Cannubi, Terlo, Bussia

Vineyard location:

Cannubi, Terlo, Bussia (Piedmont)

Soil composition:

Calcareous marl

Vine training:



220-305 meters (721-1,000 feet above sea level

Vine density:

4,800-5,000 plants per hectare



Years planted:

1996, 2012

Age of vines:

13-25 years old

Time of harvest:

Mid to late October

Total yearly production (in bottles):


Tasting notes:

Garnet color with amber hues, intense and persistent bouquet, full body and flavors, austere yet velvet-textured; very fruity in youth, the aromas evolve towards notes of spice, truffles and leather. Very balanced, giving way to soft yet assertive tannins and better structure than average.

Serving temperature:

Best served at 18-20 °C (64.4 - 68 °F).

Food pairings:

Rich and flavorful dishes; game like wild boar or venison; pork, cheese and salumi.

Aging potential:

20 years


Alcohol cont. 14 % by vol.


Giuseppe Ca Viola